Handcrafted Frocks for Women by Generation You’ll Love

All Things Traditional:

There is nothing like the ronak of traditional wear- the magical vibe of slipping into an ethnic long frock to feel like the ultimate “desi queen”. The way each stitch weaves a story and every embroidery tells a tale, Generation’s Embroidered frocks are all about making you feel haseen in your skin. Our handcrafted frocks for women are a quick go-to to flaunt your aadayein and are the perfect pick for any formal and fancy occasion. 

A little too extra? We don’t think so and here is why:

Handcrafted with Love, Designed for You

When it comes to handcrafted Pakistani Frocks, Generation is your friend! We bring the elegant rawayati charm straight to your wardrobe, where every piece feels like it was made just for YOU! Whether you choose long frock designs, anarkali frocks, or even formal frocks for your event look, each garment is crafted with the utmost love. 

Our attention to meticulous detail and intricate craftsmanship adds that special element to your jora. The khoobsurat patterns, rangeen gotay, and tillay ke chattay all will turn heads your way like you are on your personal fashion runway.  Our formal frocks for ladies can be styled with a pair of statement jhumkas or elegant pearls and a sleek bun for a look that will make you the mehfil ki shaan

Remember girls, there is no such thing as “too extra” when it comes to a desi function!

Twirl Into Tradition with Anarkali Dresses 

You’ve not experienced the true “desi girl moment” if you haven't tried our Anarkali dresses. These dresses, with their floor-sweeping gheras and elegance, are a true piece of art in motion. Their twirls and swirls will make you feel like the main lead of a rom-com. Our Pretty floral and jigsaw print frocks are all that is missing from your main character era. Style them with a kundan khussa or a Peshawari chappal for the ultimate traditional look. 

Formal Frocks for Every Occasion

Not sure how to style Generation frocks for women? Your styling partner is here. Quite literally, the diversity of our frocks is what sets us apart. Generation’s formal frocks are timeless and can be worn on multiple occasions with diverse styles. It is all about playing dress up and being creative. 

So, let your andar ka stylist out and wear these frocks like a fashionista! After all, nothing says “Brown Girl” like desi wear! 

Wedding Season Glam 

The brown girl urge to dress in desi outfits with a ghulaab ka phool in your hair is all too real - am I right ladies? Now that’s all possible with our ladies' dresses, long frock designs, and even embroidered frocks. These floor length frocks in vibrant colors paired with statement jhumkas, a maang tikka, and a delicate choker are the perfect picks for wedding seasons or a festive dawaat! 

Formal Dinner Outing

Got that last minute dinner plans? Nerve wrecking, but hey, no more! A formal outing calls for our embroidered frocks. These gorgeous fits in pastel shades will surely bring on all the compliments. Wear them with subtle pearl studs, a delicate bracelet, and a clutch, to steal the limelight! We can guarantee lots of tareefain coming your way!

Work Vibe

Who said work fits have to be boring? Our frock suit designs don’t agree. A perfect balance between work elegance and lazy days fits. Our minimal design frock suit goes with professional settings like ketchup with fries. Pair it with stud earrings, a watch, and a complimenting tote bag for a loosey goosey relaxed work mood board! 

Why Generation Frocks are “The One” For you!

Generation has been crafting online ladies' dresses and ethnic wear for decades, all just for you! You know what they say - clothes aren’t just outfits, but stories to wear, and we get that! With a mix of brown girl culture and heritage, here is why you need to press “Add to cart” immediately:

The Exquisite Craftsmanship:

 Our craftsmanship is *a chef's kiss* and you can see that for yourself. Each piece is carefully crafted with precision and care.  We don't simply sell clothes, but “Kapray jinki quality bolti hai”. 

Timeless Apparel: 

Trends come and go but our pieces transcend them all.  They are for all seasons and all styles. Make it traditional or trendy, it's all on you. Just let your inner creativity shine!

Comfortable Style: 

Comfortable and stylish, Generation’s fits are simply the best. Our frocks are made with breathable fabric perfect for Pakistan’s “kabhi dhoop, and kabhi chaaon weather”. We have various sizes and styles to suit your preferences. 

Ready to channel your inner diva? Hop online, and explore Generations online ladies' dresses as you sip your chai. Let fashion come to you!